Yesterday I found this brilliant 60 seconds advertisement for the Turkish edition of The New York Times. It proves that, Typography is not only about choosing a nice typeface, it’s much more than that, it’s how we arrange the types in the right size, weight and type of font. Quality typography can make a big difference in communications, because it can impact the way the reader perceive the topic.
Enjoy the video.
We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.”