Category: Logo Design Tips

7 Practical questions to ask your client before designing a logo


Before starting any logo design or identity design assignment its essential to get transparent idea of what the client’s product and what the product does in the market. To begin with the pre-design research, I usually ask these following key questions to client to save my time and effort.

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10 mantras for a freelance graphic designer

Here, I’ve summed up 10 mantras for a freelance graphic designer.

1. Be an idea freak than a tool jockey.
2. Corporate style sucks, try something out of box.
3. Don’t write, illustrate, visual expression is even stronger then words.
3. Don’t believe in your fans and friends “LIKE” they even praise your cat’s picture.
4. Minor distraction is poison to kill major productivity, so use social media responsively. Read more →

How much to charge for a logo design?

Quoting price is a very uphill task for any freelance logo designer. He/She not only has to satisfy his own expectations, but also has to meet client requirements. To add to that, the most challenging aspect of logo design is that you cannot quantify it, which makes the pricing of logo design work a puzzling task? The nature of work is completely different from all other types of work where you can simply count or measure the amount of work because it is mostly regular and repeating in effort.

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Graphic design and its quality

In today’s world, business is on its height. Everyone is on rush and business of different types are competing each other. So, it is important to think wisely before making any designs or illustrations for any brands or companies.

We, the graphic designers are also one of the important instruments in bringing the business & marketing in the height. A Graphic designer may need assistance of persons who can help out in different way- technically or in resources. But, it is the graphic designers individually, who should have the abilities and qualities to become a good designer. A professional Graphic Designer should have years of experience, with much experience a designer will surely have a knowledge in using the designing tools.

Graphic designer should be responsive, on time and effective otherwise, it will be hard to maintain the productive schedule. Literally, Graphic Designers should have the attitude of making the customer service a priority. The Graphic Designer should have great creativity, creating graphics or designs of its own which is 100% original without using any free resources from the internet. Any common designer can create quick and cheap designs which are useless and a waste of time but an experience designer goes for a quality not for the quantity. Prospective Graphic Designer with marketing experience will surely have his/her site and portfolio well established and well designed.

Graphic Designer should know the cost and timeline of an assignment to designed and completed. And the most important is that the designer should not be a part-time worker, even if he can do a good job, will that designer be available at business hours or anytime? The answer is “NO”, so a designer should always be a full-time designer. Graphic Designer should have a good communication skill with the ability to interact with different people establishing a good working relationship.

photo: Radar Communication



If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be? Not so good, right? “But wait,” this guest might say, “I really mean well. I really contribute to society.” Too late. Your impression is already formed. This subtle dynamic is exactly what is at play when organizations think they can save money by designing something without the services of a graphic designer. The piece may be functional, but it may leave a negative impression, or worse, may not even be read. “You get one chance to make a good impession,” says Joe Rademan, of Rademan Design. “There is no better way to do it visually than through quality graphic design.” We live in a culture in which we are bombarded constantly by information and commercial messages. Every company, for-profit or non-profit, clamors to rise above the bombardment. Quality graphic design is one way to help put the odds in your favor.

Why is graphic design important?

Quality graphic design improves your marketing materials in many ways. First, a well-designed piece, whether that piece is printed or media, like your web site, will support and enhance your message using visual language. We perceive information on many levels, both verbally and non-verbally. Graphic design conveys a sense of your organization in a visual and non-verbal way.Graphic designers also enhance the readability of your materials. They will select colors, typefaces, sizes of text, and imagery, then lay out these materials in a way that guides the readers eye through the messages. “It’s packaging,” said Philadelphia-based graphic designer Sharmi Patel. “An organization may have great ideas and great goals, but a graphic designer can put them together in a way that is appealing, that enhances consumer perception.” How do you know if the design is good? When you work with a graphic designer, usually he or she will present a couple concepts to meet your goals. Deciding which one is best is rather subjective, but your best guide is your own instincts.

How do you feel about each concept?
Is the concept visually appealing?
Is it clean and uncluttered?
Does the information flow?
Is it organized and easy for people to read?
How do the colors feel to you?
Do these concepts reflect your organization?

Patel suggests: “Do you want to pick it up and read it? What is pleasing to your eye?”
Once your organization establishes its visual look or identity, it’s important to be consistent. “Create graphic standards,” said Michael Nix, creative director and professor at Baruch College in New York, “and don’t reinvent the wheel for ongoing pieces, like newsletters, event calendars, and letterhead. Having a signature look is critical.”

What are the best ways to work with a graphic designer?

When you hire a graphic designer, review with him or her: the goals of the project the desired action you need to achieve from the piece who the target audience is your budgetary parameters what components, such as copy, photography, illustrations, charts, required logos, are available deadlines how the piece will be mailed and most importantly, how you want your organization to be reflected.Your organization’s marketing communications materials need not win design awards or even breakthe budget to be effective. Well-designed pieces, however, will get attention and response.

By Gail S. Bower