Author: Kris (page 1 of 4)
Before starting any logo design or identity design assignment its essential to get transparent idea of what the client’s product and what the product does in the market. To begin with the pre-design research, I usually ask these following key questions to client to save my time and effort.
Art of staying focused on the work is equally essential as your skills on using pencil and artboard. Either you are a designer or a developer, concentration is always the vital ingredient of your every recipe.
Going to share you some of the factors relating to stay focused on the work. Each of them, I learned through my own trial and error process.
They say if you at least meditate for 30 minutes a day, you can spend rest of the day focused and calm. But you need to have quite a patience and routine to sit on a corner of a room, doing nothing for 30 minutes every day.
Companies like Coke, Pepsi, Unilever etc are spending big money on advertisement over the 10-20 years to create an emotional connection between their targeted customer to their brands. Most of these multi national companies uses Social Medias, print medias and television to reach the mass. Slowly people are getting habituated with their products and dependability is also increasing simultaneously.
There are plenty of project management & online colaboration tools out there. Wide popular are Basecamp, Assembla, Activecollab etc. But they are mainly designed to suit the requrement of larger agencies.
I’m a google apps user, and I use gmail.com to login my @kriszha mail. I believe most of the freelancer uses gmail either with @gmail.com or google apps like me. Here you go step by step how to productify your gmail inbox to manage your projects, setting up priority, adding to task, and segregate them in category.
Four years ago I’ve posted an article titled Logos and Designer of World’s Top 10 Most Powerful Brands, 2008. Post was based on the annual ranking of wordwide brands conducted by Millward Brown as part of the BrandZ Top 100 Most Valuable Global Brands study.
It was become quite a successful blog post because that helped me to find out the real designer behind the Marlboro logo, who is Allison Muir Severe.
Here, I’ve summed up 10 mantras for a freelance graphic designer.
1. Be an idea freak than a tool jockey.
2. Corporate style sucks, try something out of box.
3. Don’t write, illustrate, visual expression is even stronger then words.
3. Don’t believe in your fans and friends “LIKE” they even praise your cat’s picture.
4. Minor distraction is poison to kill major productivity, so use social media responsively. Read more →
The name is Relevance Path. The work we do for our clients is online marketing, search engine optimization, etc. Rather than Internet marketing or online marketing we use “Inbound Marketing”, which focuses on “getting found”. Our approach to marketing our client’s businesses is to “Attract, Engage, Nurture, Convert”. excerpt from client’s email
This is probably the fifth logo design project I’ve handled for my Canadian client JP Obbagy & Keith Haberl. This time, my Task was to create logo for Relevance Path.
As my usual logo design process, I started with pre-design reserch and gathering of ideas.