Before starting any logo design or identity design assignment its essential to get transparent idea of what the client’s product and what the product does in the market. To begin with the pre-design research, I usually ask these following key questions to client to save my time and effort.
Category: Logo Design Tips
Here, I’ve summed up 10 mantras for a freelance graphic designer.
1. Be an idea freak than a tool jockey.
2. Corporate style sucks, try something out of box.
3. Don’t write, illustrate, visual expression is even stronger then words.
3. Don’t believe in your fans and friends “LIKE” they even praise your cat’s picture.
4. Minor distraction is poison to kill major productivity, so use social media responsively. Read more →
Quoting price is a very uphill task for any freelance logo designer. He/She not only has to satisfy his own expectations, but also has to meet client requirements. To add to that, the most challenging aspect of logo design is that you cannot quantify it, which makes the pricing of logo design work a puzzling task? The nature of work is completely different from all other types of work where you can simply count or measure the amount of work because it is mostly regular and repeating in effort.
Every logo design is an art and a science. It is not purely art because it is need based, its a visual representation of the image of an organization, person or an idea.
For a prospective client and upcoming graphic designer here are some pitfalls to be avoided.
1. Its not an exhibition of your font collection. So don’t use more than two different fonts.
2. The world is neither multicolour nor monochrome. Avoid using more than three different colours unless you want a rainbow.
3. If you are still using clipart or photo, then it means that you still use Windows3.2 with your dotmatrix printer , or else you come from the era when air was clean and sex was considered dirty.
4. People love symmetry. Scientific study has shown that beautiful people have a symmetrical face. So avoid creating a visually imbalanced logo.
5. A logo has 0.1 millisecond to make its impact on the customer. So avoid making unrecognizable company logos which are either mirrored, resized or inverted.
6. Follow the golden rule of KISS( Keep It Simple Stupid) Avoid using symbols that are irrelevant or unrelated to the business of the client.( If your client is in nuclear business no need to show trees and children)
7. Some symbols are cliché, so avoid them. Like symbols of handshake, Globe etc.
8. A Logo without a concept is like hiring masons to build a house without any engineer or architect.You will build a house in the end, but not many guests. Always better to start the logo design process with a brainstorming session with the client and sketch out your ideas with a pencil and papers.
9. Imagine watching two different movies in two separate screen. So unless your target clients are Siamese twins avoid using distracting effects over logo.
10. Imitation is not the greatest form of flattery. Besides the legal hassle its also shows your company logo in poor taste. Only imitate logos if your client is into selling counterfeit products.
In today’s world, business is on its height. Everyone is on rush and business of different types are competing each other. So, it is important to think wisely before making any designs or illustrations for any brands or companies.
We, the graphic designers are also one of the important instruments in bringing the business & marketing in the height. A Graphic designer may need assistance of persons who can help out in different way- technically or in resources. But, it is the graphic designers individually, who should have the abilities and qualities to become a good designer. A professional Graphic Designer should have years of experience, with much experience a designer will surely have a knowledge in using the designing tools.
Graphic designer should be responsive, on time and effective otherwise, it will be hard to maintain the productive schedule. Literally, Graphic Designers should have the attitude of making the customer service a priority. The Graphic Designer should have great creativity, creating graphics or designs of its own which is 100% original without using any free resources from the internet. Any common designer can create quick and cheap designs which are useless and a waste of time but an experience designer goes for a quality not for the quantity. Prospective Graphic Designer with marketing experience will surely have his/her site and portfolio well established and well designed.
Graphic Designer should know the cost and timeline of an assignment to designed and completed. And the most important is that the designer should not be a part-time worker, even if he can do a good job, will that designer be available at business hours or anytime? The answer is “NO”, so a designer should always be a full-time designer. Graphic Designer should have a good communication skill with the ability to interact with different people establishing a good working relationship.
photo: Radar Communication
If a well-intentioned guest arrived at your annual gala wearing sweatpants, ratty shoes, and clearly had not put comb to hair, what would your impression be? Not so good, right? “But wait,” this guest might say, “I really mean well. I really contribute to society.” Too late. Your impression is already formed. This subtle dynamic is exactly what is at play when organizations think they can save money by designing something without the services of a graphic designer. The piece may be functional, but it may leave a negative impression, or worse, may not even be read. “You get one chance to make a good impession,” says Joe Rademan, of Rademan Design. “There is no better way to do it visually than through quality graphic design.” We live in a culture in which we are bombarded constantly by information and commercial messages. Every company, for-profit or non-profit, clamors to rise above the bombardment. Quality graphic design is one way to help put the odds in your favor.
Why is graphic design important?
Quality graphic design improves your marketing materials in many ways. First, a well-designed piece, whether that piece is printed or media, like your web site, will support and enhance your message using visual language. We perceive information on many levels, both verbally and non-verbally. Graphic design conveys a sense of your organization in a visual and non-verbal way.Graphic designers also enhance the readability of your materials. They will select colors, typefaces, sizes of text, and imagery, then lay out these materials in a way that guides the readers eye through the messages. “It’s packaging,” said Philadelphia-based graphic designer Sharmi Patel. “An organization may have great ideas and great goals, but a graphic designer can put them together in a way that is appealing, that enhances consumer perception.” How do you know if the design is good? When you work with a graphic designer, usually he or she will present a couple concepts to meet your goals. Deciding which one is best is rather subjective, but your best guide is your own instincts.
How do you feel about each concept?
Is the concept visually appealing?
Is it clean and uncluttered?
Does the information flow?
Is it organized and easy for people to read?
How do the colors feel to you?
Do these concepts reflect your organization?
Patel suggests: “Do you want to pick it up and read it? What is pleasing to your eye?”
Once your organization establishes its visual look or identity, it’s important to be consistent. “Create graphic standards,” said Michael Nix, creative director and professor at Baruch College in New York, “and don’t reinvent the wheel for ongoing pieces, like newsletters, event calendars, and letterhead. Having a signature look is critical.”
What are the best ways to work with a graphic designer?
When you hire a graphic designer, review with him or her: the goals of the project the desired action you need to achieve from the piece who the target audience is your budgetary parameters what components, such as copy, photography, illustrations, charts, required logos, are available deadlines how the piece will be mailed and most importantly, how you want your organization to be reflected.Your organization’s marketing communications materials need not win design awards or even breakthe budget to be effective. Well-designed pieces, however, will get attention and response.
By Gail S. Bower
A great logo makes a company memorable.
Its general fact, What I think is a logo should communicate the company’s identity. A logo is an essential part of an organization’s identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than ART. Get the logo right and you will establish a brand loyalty.
Here are the few TIPS to make a logo GREAT 😉
1. Use meaningful colors
Light colors, shadows and gradients don’t fax or copy well. Make sure you have a solid color or black and white version of your logo. logos built from cyan, magenta, yellow and black (cmyk) are of best print results.
2. Choose appropriate fonts
Choose only one or two fonts for your logo. Choosing 2 fonts that compliment each other can make your message stand out. Use fonts that are clearly legible from further away.
3. Try to make it simple
A logo is difficult to reproduce at different scales if the logo is to complex. For example, a 12ft banner may look great but how will a 200px image look in a website. A simple logo is easier to reproduce and resize. And use relevant graphic symbols.
You shouldn’t introduce a special effect that you can’t recreate. Effects like drop shadows, reflections, lighting effects and so on can look great on a webpage but are impossible to recreate on a hardcopy documents unless you are prepared to go for a high quality prints.
Simply, a logo is effective when:
# it allows the immediate recognition of the company,
# it express the company’s character or attitude,
# it conveys a feeling of familiarity and credibility,
# it becomes a guarantee marker.