Tag: design

PLAYING WITH COLORS

Have you ever seen a rainbow over a snows cape mountain? Its wonderful, feels like in heaven. Have you ever seen the color combinations? The Mother Nature has created it. Everyone please, look around what do you notice? The sky is blue, the leaves are green… the things you are wearing, you are using, you are eating, everything is in colors.

When you are out on the road driving, you will surely stop when you see a red light on the traffic. OR don’t you… ha just kidding. And you will start driving when you see green light. Just think if there were no colors then how you will know when to drive or when to stop. Simply we will have a road accident now and then. You have a concept that colors are red, blue, green…..etc. but have you as a  graphic designers tried to notice the true image of “what a color is trying to notify?” As being a professional graphic designer, we all use to play with different colors, different combinations… because we are earning our living with these colors with your little creativity in mind. So, don’t you think colors are important to you?  As myself think colors are important, so I have written below, “the importance of a color” which I think will help us….. Simply before going further I would like to tell you that playing with color is like a game full of fun.

RED

Red is a strong color. It really attracts the eye and stimulates the mind. It is known for its aggression and high energy. This color indicates leadership. It is a color which can easily attract a persons mind. It draws a certain kind of attraction and it’s a kind of accent which can focus attention of other things.

The color RED:

  • Increases enthusiasm
  • Stimulates energy
  • Encourages action and confidence
  • A sense of protection from fears and anxiety

BLUE

Blue is my favorite color. Blue is the color of higher thoughts. This color seems dependable, committed and trustworthy. It shows patience and devotion. Blue signify creativity and artistic. It is a “gender specific” color, having equal appeal to both men and women.

The color blue:

  • Calming and sedate
  • Cooling

GREEN

Green is the color of nature and is refreshing. The color green is always considered a good sign and is capable of healing. Green is a strong energy and attracts a lot of positive power, it is the shade of peace and harmony. It is the color of honesty and truth. Green is the main color in natural world and we are used to seeing it everywhere. Green is considered the color of peace and ecology.

The color green:

  • Soothing
  • Relaxing mentally as well as physically
  • Helps alleviate depression, nervousness and anxiety
  • Offers a sense of renewal, self-control and harmony

YELLOW

Yellow is friendly and cheerful. It shows action and warmth, and is also the color of intelligence. It shade social energy. Yellow is not the color of a leader, yellow prefers to follow. The color yellow also represents curiosity and the desire to make things better. Shades of golden yellow carry the promise of a positive future.

The color yellow:

  • Mentally stimulating
  • Stimulates the nervous system
  • Activates memory
  • Encourages communication

PURPLE

Purple represents the energy of the quest. It is the color of things dedicated to seeking and finding the answers of life’s mysteries. Purple is also the color of royalty, self confidence and ego. Purple is luxury and carries the power of big profits.  Purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.

The color purple:

  • Uplifting
  • Calming to mind and nerves
  • Offers a sense of spirituality
  • Encourages creativity

ORANGE

Orange is a sun color and is full of energy. It shows things that move fast and that have great strength of purpose. Orange is a wealth of the mind and knowledge. Orange represents the energy that enjoys giving to others. It can indicate all growing things and new beginnings. Orange color has a shade of broad appeal.

The color orange:

  • Stimulates activity
  • Stimulates appetite
  • Encourages socialization

BROWN

Brown is the color of the earth and shows a firm and definite vibration. It represents the practical side of things. Success comes by steady work. It does not show energy that soars, but rather a secure and slower force. Brown indicates things that work hard. It is the color of endurance. Brown color represents all the all things natural or organic.

The color brown:

  • Feeling of wholesomeness
  • Stability
  • Connection with the earth
  • Offers a sense orderliness

BLACK

Black shows a great feeling for form and for social events. It represents a formal and rather reserved energy that also shows an uncanny insight into human affairs. Black is the color of strong drive and purpose. Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.

The color black:

  • Feeling inconspicuous
  • A restful emptiness
  • Mysterious evoking a sense of potential and possibility.

WHITE

White is the strongest and most pure, clean and neutral of all the color. It is the color of perfection and pure light energy. It represents good and fair judgment and shows the path of the spirit and surrounds a safe and happy home.

The color white effects:

  • Adds mental clarity
  • Encourages us to clear clutter or obstacles
  • Evokes purification of thoughts or actions
  • Enables fresh beginnings

Gray

Gray is timeless, practical, and solid. A longstanding favorite suit color, gray can mix well with any color. Although well like and often worn, people rarely name gray as a favorite color possibly because Gray also is associated with loss or depression.

The color gray effects:

  •  Unsettling
  • Expectant

Thanks, enjoy the true colors.

Logos and Designer of World’s Top 10 Most Powerful Brands, 2008

Due to over-work, I became mentally and physically restless so I thought of taking rest for a week or two. During those days, I was having a cup of coffee with a cigarette sitting on my lawn. Suddenly, my eyes revealed the simplicity of the logo of Marlboro on the cigarette packed. At that moment, I thought, “Who designed this logo?” so I turned on my system started looking for it. In that procedure I came through the “Millward Brown’s top 100 most powerful brands” in which I found the top 10 brands. So, I started looking for the history of logos of the top 10 brands and below came are the result of my thoughts…


Google

The current official logo represents the name “Google” in logo type based on the Catull typeface and was created by Ruth Kedar. Every once in a while, the company uses various features of the logo which compliment and refer to birthdays of famous personalities and holidays. These modifications have become known as Google Doodles and were first created by the fondaters of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000.

GE (General Electrics)

The entire logo is used to convey the meaning

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intended and avoid tarnishing or misrepresenting the intended image. The logo is a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. The image is used to identify the organization General Electric, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization’s intended branding message in a way that words alone could not convey.

Microsoft

The Microsoft logo is the ultimate example of “style meets simplicity”. The logo perfectly indicates the company’s mission of offering high quality products to its customers. The 2nd version of the Microsoft logo was fea fanciful lettered O in it. In 1987, Scott Baker adopted the current Microsoft logo. As it was designed in Helvetica italic typeface, the new logo had a slash between the o and s and featured the slogan ” Where do you want to go today?” As in 2006 the logo changed its tagline below the main corporate name into “Your potential, our passion.” In spite of all the transformations the Microsoft logo and its main message has remained largely unaffected.

Coca Cola

Who doesn’t know “coca cola”? its one of the worlds most recognized logos, the Coca-Cola brand started from the back 1886, where initially it was very famous in Atlanta Georgia because the city was the subject of local alcohol prohibition at the time. The signature used in the logo was sketched by their Publicity Director at the time, Franc Robinson.

China Mobile

China mobile ltd. is china’s domain mobile service provider; it is the world largest telecom by subscribers count. The company was registered in1997 under the name china telecom (Hong Kong) but changed its name in 2000 to china mobile (Hong Kong). China mobile has its head office in hung Kong and is a subsidiary company of china mobile communication.

IBM 

The International Business Machines (1956) trademark of Paul Rand’s was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930. In the 1970s, Rand updated the logo by stripping it to unify the three forms and evoke scan lines on video terminals. During the late 1950s, Wilot Noyes IBM’s consulting design director sought “to express the extremely advanced and up-to-date nature of its products. To this end we are not looking for a theme but for a consistency of design quality which will in effect become a kind of a theme, but a very flexible one”.

Apple 

As the Company name is “apple”, they selected an apple as its main form of branding. The first logo of the company was a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. The first logo was hard and complex to view, so Regis McKenna after some years later added a “bite mark” to symbolize the concept of seduction of the customers. Afterwards it was replaced with the rainbow-colored logo as in the Biblical story of Adam and Eve the apple represents the fruit of the Tree of Knowledge. The logo was considered lucky for the company as it did encourage business and customers to consider the apple brand for the first time and was successful in generating increased profits.

McDonald’s 

McDonalds is the largest and best-known chain of fast-food restaurants in the world. They have more than 23,000 restaurants in over 100 countries; The Golden Arches logo was created by Jim Schindler in 1962 to look like new arch shaped signs on the sides of the restaurants. They called the logo Golden arches firstly, to input the idea that owning one McDonalds franchise is like having a gold mine. Secondly, the arches symbolize a place to hide under, to escape. McDonalds logo have been seen more broadly as a symbol of capitalism or globalization, since they are the most famous American corporation to go global on a grand scale.

Nokia

The first Nokia Company logo. What is the story about the fish? Salmon in the river near the Nokia factory? Nokia, Finnish Rubber Works Ltd. In addition to footwear and tyres, Nokia Rubber Works also manufactured rubber bands, industrial parts and raincoats.

The Nokia “arrows” logo before the Connecting People logo.

The Nokia “Connecting People” slogan was invented by Ove Strand berg.

Marlboro 

Marlboro is a brand of cigarette made by Philip Morris USA and by Philip Morris international. IT is famous for its billboard advertisements and magazine of the Marlboro man. The brand is named after great Marlborough Street, the location of its original London factory.

I have referred many sites but still I can’t find who designed the logo of Marlboro. If someone knows who designed or where I could find these then please share it with us all. 

References:1. MILLWARD BROWN OPTIMOR’s Reoprt on Top 100 Brands, www.millwardbrown.com
2. LogoOrange Design Group, www.logoorange.com
3. Wikipedia, www.wikipedia.org

 

How can you tell if a logo is truly effective or not?

A great logo makes a company memorable.

Its general fact, What I think is a logo should communicate the company’s identity. A logo is an essential part of an organization’s identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than ART. Get the logo right and you will establish a brand loyalty.

Here are the few TIPS to make a logo GREAT 😉

1. Use meaningful colors

Light colors, shadows and gradients don’t fax or copy well. Make sure you have a solid color or black and white version of your logo. logos built from cyan, magenta, yellow and black (cmyk) are of best print results.

2. Choose appropriate fonts

Choose only one or two fonts for your logo. Choosing 2 fonts that compliment each other can make your message stand out. Use fonts that are clearly legible from further away.

3. Try to make it simple

A logo is difficult to reproduce at different scales if the logo is to complex. For example, a 12ft banner may look great but how will a 200px image look in a website. A simple logo is easier to reproduce and resize. And use relevant graphic symbols.

4. Effects

You shouldn’t introduce a special effect that you can’t recreate. Effects like drop shadows, reflections, lighting effects and so on can look great on a webpage but are impossible to recreate on a hardcopy documents unless you are prepared to go for a high quality prints.

Simply, a logo is effective when:

# it allows the immediate recognition of the company,

# it express the company’s character or attitude,

# it conveys a feeling of familiarity and credibility,

# it becomes a guarantee marker.