Tag: graphic

PLAYING WITH COLORS

Have you ever seen a rainbow over a snows cape mountain? Its wonderful, feels like in heaven. Have you ever seen the color combinations? The Mother Nature has created it. Everyone please, look around what do you notice? The sky is blue, the leaves are green… the things you are wearing, you are using, you are eating, everything is in colors.

When you are out on the road driving, you will surely stop when you see a red light on the traffic. OR don’t you… ha just kidding. And you will start driving when you see green light. Just think if there were no colors then how you will know when to drive or when to stop. Simply we will have a road accident now and then. You have a concept that colors are red, blue, green…..etc. but have you as a  graphic designers tried to notice the true image of “what a color is trying to notify?” As being a professional graphic designer, we all use to play with different colors, different combinations… because we are earning our living with these colors with your little creativity in mind. So, don’t you think colors are important to you?  As myself think colors are important, so I have written below, “the importance of a color” which I think will help us….. Simply before going further I would like to tell you that playing with color is like a game full of fun.

RED

Red is a strong color. It really attracts the eye and stimulates the mind. It is known for its aggression and high energy. This color indicates leadership. It is a color which can easily attract a persons mind. It draws a certain kind of attraction and it’s a kind of accent which can focus attention of other things.

The color RED:

  • Increases enthusiasm
  • Stimulates energy
  • Encourages action and confidence
  • A sense of protection from fears and anxiety

BLUE

Blue is my favorite color. Blue is the color of higher thoughts. This color seems dependable, committed and trustworthy. It shows patience and devotion. Blue signify creativity and artistic. It is a “gender specific” color, having equal appeal to both men and women.

The color blue:

  • Calming and sedate
  • Cooling

GREEN

Green is the color of nature and is refreshing. The color green is always considered a good sign and is capable of healing. Green is a strong energy and attracts a lot of positive power, it is the shade of peace and harmony. It is the color of honesty and truth. Green is the main color in natural world and we are used to seeing it everywhere. Green is considered the color of peace and ecology.

The color green:

  • Soothing
  • Relaxing mentally as well as physically
  • Helps alleviate depression, nervousness and anxiety
  • Offers a sense of renewal, self-control and harmony

YELLOW

Yellow is friendly and cheerful. It shows action and warmth, and is also the color of intelligence. It shade social energy. Yellow is not the color of a leader, yellow prefers to follow. The color yellow also represents curiosity and the desire to make things better. Shades of golden yellow carry the promise of a positive future.

The color yellow:

  • Mentally stimulating
  • Stimulates the nervous system
  • Activates memory
  • Encourages communication

PURPLE

Purple represents the energy of the quest. It is the color of things dedicated to seeking and finding the answers of life’s mysteries. Purple is also the color of royalty, self confidence and ego. Purple is luxury and carries the power of big profits.  Purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.

The color purple:

  • Uplifting
  • Calming to mind and nerves
  • Offers a sense of spirituality
  • Encourages creativity

ORANGE

Orange is a sun color and is full of energy. It shows things that move fast and that have great strength of purpose. Orange is a wealth of the mind and knowledge. Orange represents the energy that enjoys giving to others. It can indicate all growing things and new beginnings. Orange color has a shade of broad appeal.

The color orange:

  • Stimulates activity
  • Stimulates appetite
  • Encourages socialization

BROWN

Brown is the color of the earth and shows a firm and definite vibration. It represents the practical side of things. Success comes by steady work. It does not show energy that soars, but rather a secure and slower force. Brown indicates things that work hard. It is the color of endurance. Brown color represents all the all things natural or organic.

The color brown:

  • Feeling of wholesomeness
  • Stability
  • Connection with the earth
  • Offers a sense orderliness

BLACK

Black shows a great feeling for form and for social events. It represents a formal and rather reserved energy that also shows an uncanny insight into human affairs. Black is the color of strong drive and purpose. Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.

The color black:

  • Feeling inconspicuous
  • A restful emptiness
  • Mysterious evoking a sense of potential and possibility.

WHITE

White is the strongest and most pure, clean and neutral of all the color. It is the color of perfection and pure light energy. It represents good and fair judgment and shows the path of the spirit and surrounds a safe and happy home.

The color white effects:

  • Adds mental clarity
  • Encourages us to clear clutter or obstacles
  • Evokes purification of thoughts or actions
  • Enables fresh beginnings

Gray

Gray is timeless, practical, and solid. A longstanding favorite suit color, gray can mix well with any color. Although well like and often worn, people rarely name gray as a favorite color possibly because Gray also is associated with loss or depression.

The color gray effects:

  •  Unsettling
  • Expectant

Thanks, enjoy the true colors.

How can you tell if a logo is truly effective or not?

A great logo makes a company memorable.

Its general fact, What I think is a logo should communicate the company’s identity. A logo is an essential part of an organization’s identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than ART. Get the logo right and you will establish a brand loyalty.

Here are the few TIPS to make a logo GREAT 😉

1. Use meaningful colors

Light colors, shadows and gradients don’t fax or copy well. Make sure you have a solid color or black and white version of your logo. logos built from cyan, magenta, yellow and black (cmyk) are of best print results.

2. Choose appropriate fonts

Choose only one or two fonts for your logo. Choosing 2 fonts that compliment each other can make your message stand out. Use fonts that are clearly legible from further away.

3. Try to make it simple

A logo is difficult to reproduce at different scales if the logo is to complex. For example, a 12ft banner may look great but how will a 200px image look in a website. A simple logo is easier to reproduce and resize. And use relevant graphic symbols.

4. Effects

You shouldn’t introduce a special effect that you can’t recreate. Effects like drop shadows, reflections, lighting effects and so on can look great on a webpage but are impossible to recreate on a hardcopy documents unless you are prepared to go for a high quality prints.

Simply, a logo is effective when:

# it allows the immediate recognition of the company,

# it express the company’s character or attitude,

# it conveys a feeling of familiarity and credibility,

# it becomes a guarantee marker.