Tag: logo

Logos and Designer of World’s Top 10 Most Powerful Brands, 2008

Due to over-work, I became mentally and physically restless so I thought of taking rest for a week or two. During those days, I was having a cup of coffee with a cigarette sitting on my lawn. Suddenly, my eyes revealed the simplicity of the logo of Marlboro on the cigarette packed. At that moment, I thought, “Who designed this logo?” so I turned on my system started looking for it. In that procedure I came through the “Millward Brown’s top 100 most powerful brands” in which I found the top 10 brands. So, I started looking for the history of logos of the top 10 brands and below came are the result of my thoughts…


The current official logo represents the name “Google” in logo type based on the Catull typeface and was created by Ruth Kedar. Every once in a while, the company uses various features of the logo which compliment and refer to birthdays of famous personalities and holidays. These modifications have become known as Google Doodles and were first created by the fondaters of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000.

GE (General Electrics)

The entire logo is used to convey the meaning

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intended and avoid tarnishing or misrepresenting the intended image. The logo is a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. The image is used to identify the organization General Electric, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization’s intended branding message in a way that words alone could not convey.


The Microsoft logo is the ultimate example of “style meets simplicity”. The logo perfectly indicates the company’s mission of offering high quality products to its customers. The 2nd version of the Microsoft logo was fea fanciful lettered O in it. In 1987, Scott Baker adopted the current Microsoft logo. As it was designed in Helvetica italic typeface, the new logo had a slash between the o and s and featured the slogan ” Where do you want to go today?” As in 2006 the logo changed its tagline below the main corporate name into “Your potential, our passion.” In spite of all the transformations the Microsoft logo and its main message has remained largely unaffected.

Coca Cola

Who doesn’t know “coca cola”? its one of the worlds most recognized logos, the Coca-Cola brand started from the back 1886, where initially it was very famous in Atlanta Georgia because the city was the subject of local alcohol prohibition at the time. The signature used in the logo was sketched by their Publicity Director at the time, Franc Robinson.

China Mobile

China mobile ltd. is china’s domain mobile service provider; it is the world largest telecom by subscribers count. The company was registered in1997 under the name china telecom (Hong Kong) but changed its name in 2000 to china mobile (Hong Kong). China mobile has its head office in hung Kong and is a subsidiary company of china mobile communication.


The International Business Machines (1956) trademark of Paul Rand’s was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930. In the 1970s, Rand updated the logo by stripping it to unify the three forms and evoke scan lines on video terminals. During the late 1950s, Wilot Noyes IBM’s consulting design director sought “to express the extremely advanced and up-to-date nature of its products. To this end we are not looking for a theme but for a consistency of design quality which will in effect become a kind of a theme, but a very flexible one”.


As the Company name is “apple”, they selected an apple as its main form of branding. The first logo of the company was a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. The first logo was hard and complex to view, so Regis McKenna after some years later added a “bite mark” to symbolize the concept of seduction of the customers. Afterwards it was replaced with the rainbow-colored logo as in the Biblical story of Adam and Eve the apple represents the fruit of the Tree of Knowledge. The logo was considered lucky for the company as it did encourage business and customers to consider the apple brand for the first time and was successful in generating increased profits.


McDonalds is the largest and best-known chain of fast-food restaurants in the world. They have more than 23,000 restaurants in over 100 countries; The Golden Arches logo was created by Jim Schindler in 1962 to look like new arch shaped signs on the sides of the restaurants. They called the logo Golden arches firstly, to input the idea that owning one McDonalds franchise is like having a gold mine. Secondly, the arches symbolize a place to hide under, to escape. McDonalds logo have been seen more broadly as a symbol of capitalism or globalization, since they are the most famous American corporation to go global on a grand scale.


The first Nokia Company logo. What is the story about the fish? Salmon in the river near the Nokia factory? Nokia, Finnish Rubber Works Ltd. In addition to footwear and tyres, Nokia Rubber Works also manufactured rubber bands, industrial parts and raincoats.

The Nokia “arrows” logo before the Connecting People logo.

The Nokia “Connecting People” slogan was invented by Ove Strand berg.


Marlboro is a brand of cigarette made by Philip Morris USA and by Philip Morris international. IT is famous for its billboard advertisements and magazine of the Marlboro man. The brand is named after great Marlborough Street, the location of its original London factory.

I have referred many sites but still I can’t find who designed the logo of Marlboro. If someone knows who designed or where I could find these then please share it with us all. 

References:1. MILLWARD BROWN OPTIMOR’s Reoprt on Top 100 Brands, www.millwardbrown.com
2. LogoOrange Design Group, www.logoorange.com
3. Wikipedia, www.wikipedia.org


Web 2.0 Style logo

Web 2.0 style logo is the fastest growing styles for logo design. There is no translation of what a web 2.0 style logo should look like. Like it or not web 2.0 designs has had a brilliant impact in the field of designers. Ever since web 2.0 has made its fling in 2003, it had turned the prospects of many websites. Modern websites mostly prefer web 2.0 technologies that demand user interface and hint to an improved form of World Wide Web. It supports technologies such as weblogs, social bookmarking, wikis, podcasts, RSS feeds (and other forms of many-to-many publishing), social software, Web APIs, Web standards and online Web services to bring a significant change in web usage. Designs made with web 2.0 versions are yet simple but professional. The designs have a large text with lots of white space in the content area and the designs are in large type and feel open and relax. The text has a brighter color and lighter background with web 2.0 styles.

Simplicity is probably the main factor determining if a Web 2.0 logo is nice. To contribute to simplicity combination of font colors and style plays a major role. Fonts need to be blatantly big with smooth gradients and its utmost important to get the right font style, else it’ll just don’t look right. In a nutshell, good font style with the combination of the right colors made up a good Web 2.0 logo.

But among all that, some designers have failed to maintain the consistency and proper concepts in designing a logo, while some designers have created a fabulous design. A designer by hobby is wasting time, energy and resources. Even if he/she creates a design, no one will buy it. According to me,” designer without creativity is dejection”.

I hear the phrase “web 2.0” thrown around very loosely, with different meaning. It seems like each designer has their own idea of what it means. Web 2.0 is not a style it’s a mode of designing sites that are more interactive, have better functionality and are dynamic. The term “web 2.0” is often unknowingly misused by those who use it to mean a graphical style. The term “web 2.0” actually refers to certain technologies (Ajax, Ruby.etc.). I can really say that there’s a new trend in graphic design, the web 2.0 design?

If I have a mouse, and a clicking finger is A-o.k., then I can create images that will be the envy of all my visitors and onlookers. With web 2.0, I can create a design without wasting lots of time. I know that creating a design takes a lot of time, money and lots of patience. If I follow any tutorial, use graphic editors of any sort, I will become over-qualified but broke, time wasting internet graphics designer just like the countless others out there. The best solution is the use of web 2.0 versions in creating my designs.

The characteristics web 2.0 logos have are, they have bright colors, color levels, cute, icons, 3D effects, shiny surfaces, shadows and reflex ions. The fonts are simple and most of them rounded. In some cases the color levels, shines and 3D effects are also applied to the lettering. These effects must be used very carefully, because we have seen countless cases where the logo designer uses these elements to make la logo look good but neglects to give the concept the necessary attention it deserves.

I create that glossy, refection, single gradient, double outline, shadowed and really cool image in less time with a few simple clicks of the mouse.

I hope most of you agree with me so far.  

How can you tell if a logo is truly effective or not?

A great logo makes a company memorable.

Its general fact, What I think is a logo should communicate the company’s identity. A logo is an essential part of an organization’s identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than ART. Get the logo right and you will establish a brand loyalty.

Here are the few TIPS to make a logo GREAT 😉

1. Use meaningful colors

Light colors, shadows and gradients don’t fax or copy well. Make sure you have a solid color or black and white version of your logo. logos built from cyan, magenta, yellow and black (cmyk) are of best print results.

2. Choose appropriate fonts

Choose only one or two fonts for your logo. Choosing 2 fonts that compliment each other can make your message stand out. Use fonts that are clearly legible from further away.

3. Try to make it simple

A logo is difficult to reproduce at different scales if the logo is to complex. For example, a 12ft banner may look great but how will a 200px image look in a website. A simple logo is easier to reproduce and resize. And use relevant graphic symbols.

4. Effects

You shouldn’t introduce a special effect that you can’t recreate. Effects like drop shadows, reflections, lighting effects and so on can look great on a webpage but are impossible to recreate on a hardcopy documents unless you are prepared to go for a high quality prints.

Simply, a logo is effective when:

# it allows the immediate recognition of the company,

# it express the company’s character or attitude,

# it conveys a feeling of familiarity and credibility,

# it becomes a guarantee marker.